Bachelor of Business (Marketing)

	2013
Location:	Sydney, Melbourne
Intake Session:	February, July, November
Normal Course Duration:	3 years

About the Bachelor of Business (Marketing)

CSU’s Bachelor of Business (Marketing) will get you ready for a career in marketing management. You will be able to respond to the needs of industry and commerce, particularly in the areas of strategy development, innovation and international marketing.

Course outcomes

You will be eligible for marketing positions including product/brand management, marketing research, sales and advertising.

Advanced standing

Gain credit into the Bachelor of Business degree - if you have successfully completed the Martin College Advanced Diploma of Management.

The University does not usually expect you to repeat study completed to an acceptable standard at a university or college, or to study subjects in which you are already competent because of work or other experience.

• Ask your student advisor for more information

Course structure

You need to successfully complete 24 subjects to graduate. Each discipline consists of 3 core subjects, 7 foundation subjects, 5 elective subjects and 10 specialisation subjects.

Core subjects:
ECO130	Business Economics
MGT100	Organisations and Management
MGT230	Ethics, Sustainability and Culture

Foundation subjects:
BUS110	Professional Practice
BUS220	Business Placement
BUS370	Business Internship
QBM117	Business Statistics

Elective subjects:

You must choose 5 electives by:

• Completing a joint study in another discipline area, which will be included on the testamur, and
• Adding the number of free electives needed to bring the total number of subjects completed in the course to 24

Or

• Selecting 5 electives

Note: the level of a subject is designated by the first digit in the subject code e.g. ACC100 is a Level 1 subject.

You also need to complete the following subjects for the Marketing specialisation:

Specialisation subjects:
MKT110	Marketing and Society
MKT220	Buyer Behaviour
MKT230	Market Research
MKT340	Strategic Marketing Management
	plus at least four from*:
MKT235	Brand Management
MKT240	Market Analysis
MKT260	International Marketing
MKT310	Marketing Communications
MKT335	Marketing of Services
MKT336	B2B Marketing
MKT350	Product Innovation Management

* Not all subjects may be offered at CSU Study Centres.

Course start dates and fees
CRICOS CODE	Location	Intake	2013 fees (AUD)
			(per subject)	(per year)
045873A	Sydney	Feb/Jul/Nov	$2,360	$18,880
058825B	Melbourne	Feb/Jul/Nov	$2,360	$18,880

Contact us

If you would like more information about our courses please contact a Student Enrolment Advisor today, or you can apply online.

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