Bachelor of Business (Marketing)
What is business marketing?
Business marketing involves building efficient marketing strategies and promotions for a business’ products or services.
Business marketers play a crucial role in the success of a business, using originality and initiative to communicate key messages through planned campaigns and activity, tracking success and managing relationships with sales.
To be successful in business marketing, you need to have good, clear communication skills and be able to attract the interest of potential customers. You may also need to give presentations to internal stakeholders and potential investors as part of your role.
About the course
As a graduate, you will be able to respond to the needs of industry and commerce, particularly in the areas of strategy development, innovation and international marketing. You will be prepared for positions in marketing, including product or brand management, marketing research, promotion and sales, and digital and social media management.
The main responsibilities of the marketing management function include:
- market analysis
- marketing strategy development
- marketing program development and implementation
- new product development.
You can tailor your degree to suit your career aims and direction by adding a Joint Study in Accounting, Finance, Human Resource Management, Law, Management or Online Business Technologies.
- Course duration: 3 years.
You must successfully complete 24 subjects to graduate. The course comprises 11 core subjects, three restricted electives (set A), two restricted electives (set B) and eight unrestricted electives.
How much will it cost?
Find out the Bachelor of Business Marketing tuition fees
Where can I study business marketing?
Sydney and Melbourne Study Centres.
Curious about the grades you'll need to enrol?
Find out more about our English language and academic entry requirements.
The CSU Study Centres Bachelor of Business (HRM) degree is accredited by the Australian Human Resources Institute (AHRI).
- Product/brand management
- Marketing research
Recognition of Previous Study and Experience
At CSU Study Centres we value your existing qualifications and real-life experience. We don’t usually expect you to repeat subjects you have already passed at another university or college, or to study topics you have already mastered through work or other experience.
Get in touch to find out more.
If you need some help to meet the entry requirements for undergraduate study, the following pathway program allows you to gain credit towards a Bachelor of Business (Marketing) degree from CSU Study Centres.
||Workplace Learning 1
||Workplace Learning 2
||Workplace Learning 3
||Business Data Analysis
||Organisations & Management
||Business Ethics: A Global Perspective†
||Strategic Marketing Management (Capstone Subject)
|Plus at least three (3) Restricted Electives (Group A) from:
||Applied Social Media and Digital Marketing
||Market Analysis and Analytics
||Integrated Marketing Communications
||Marketing of Services
||Social and Environmental Marketing
||Product Innovation Management
|Plus at least two (2) Restricted Electives (Group B) from:
||Communication and Information Management
||Applied Entrepreneurial Projects
#Not all subjects may be offered at Charles Sturt University Study Centres.
*You may be required to study some of these subjects online.
Note: Not all subjects are offered each session
Students must choose eight electives either by:
- Completing a Joint Study in another discipline area, which will be included on the testamur, and adding the number of electives needed to bring the total number of subjects to 24; or by
- Selecting eight electives. An elective is any undergraduate subject offered by CSU, provided prerequisites and enrolment restrictions have been met.
Note that at least three electives must be business or business-related subjects.
Students must ensure that there are no more than 12 level one subjects in their degree. Students must also ensure that they complete a minimum of five level three subjects in their degree. The level of a subject is designated by the first digit in the subject code, e.g. MGT100 is a level one subject.