Bachelor of Business (Marketing)

What is business marketing?

Business marketing involves building efficient marketing strategies and promotions for a business’ products or services.

Business marketers play a crucial role in the success of a business, using originality and initiative to communicate key messages through planned campaigns and activity, tracking success and managing relationships with sales.

To be successful in business marketing, you need to have good, clear communication skills and be able to attract the interest of potential customers. You may also need to give presentations to internal stakeholders and potential investors as part of your role.

About the course

As a graduate, you will be able to respond to the needs of industry and commerce, particularly in the areas of strategy development, innovation and international marketing. You will be prepared for positions in marketing, including product or brand management, marketing research, promotion and sales, and digital and social media management.

The main responsibilities of the marketing management function include:

  • market analysis
  • marketing strategy development
  • marketing program development and implementation
  • new product development.

You can tailor your degree to suit your career aims and direction by adding a Joint Study in Accounting, Finance, Human Resource Management, Law, Management or Online Business Technologies.

  • Course duration: 3 years.

What's involved?

You must successfully complete 24 subjects to graduate. The course comprises 11 core subjects, three restricted electives (set A), two restricted electives (set B) and eight unrestricted electives.

How much will it cost?

Find out the Bachelor of Business Marketing tuition fees

Where can I study business marketing?

Sydney and Melbourne Study Centres.

Entry Requirements

Curious about the grades you'll need to enrol?

Find out more about our English language and academic entry requirements.

Industry Recognition

The CSU Study Centres Bachelor of Business (HRM) degree is accredited by the Australian Human Resources Institute (AHRI).

Career Options

  • Product/brand management
  • Marketing research
  • Sales
  • Advertising

Recognition of Previous Study and Experience

At CSU Study Centres we value your existing qualifications and real-life experience. We don’t usually expect you to repeat subjects you have already passed at another university or college, or to study topics you have already mastered through work or other experience.

Get in touch to find out more.

If you need some help to meet the entry requirements for undergraduate study, the following pathway program allows you to gain credit towards a Bachelor of Business (Marketing) degree from CSU Study Centres.

Course Structure#

Core Subjects
BUS110 Workplace Learning 1
BUS220 Workplace Learning 2
BUS370 Workplace Learning 3
QBM120 Business Data Analysis
MGT100 Organisations & Management
MGT211 Business Ethics: A Global Perspective†
MKT110 Marketing Fundamentals
MKT220 Consumer Behaviour
MKT230 Market Research
MKT260 International Marketing
MKT340 Strategic Marketing Management (Capstone Subject)

Restricted Electives*

Plus at least three (3) Restricted Electives (Group A) from:
MKT211 Applied Social Media and Digital Marketing
MKT235 Brand Management
MKT240 Market Analysis and Analytics
MKT310 Integrated Marketing Communications
MKT335 Marketing of Services
MKT303 Social and Environmental Marketing
MKT350 Product Innovation Management


Plus at least two (2) Restricted Electives (Group B) from:
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication and Information Management
LAW110 Business Law
MGT307 Applied Entrepreneurial Projects

#Not all subjects may be offered at Charles Sturt University Study Centres.
*You may be required to study some of these subjects online.
Note: Not all subjects are offered each session

Unrestricted Electives

Students must choose eight electives either by:

  • Completing a Joint Study in another discipline area, which will be included on the testamur, and adding the number of electives needed to bring the total number of subjects to 24; or by
  • Selecting eight electives. An elective is any undergraduate subject offered by CSU, provided prerequisites and enrolment restrictions have been met.

Note that at least three electives must be business or business-related subjects.

Students must ensure that there are no more than 12 level one subjects in their degree. Students must also ensure that they complete a minimum of five level three subjects in their degree. The level of a subject is designated by the first digit in the subject code, e.g. MGT100 is a level one subject.