Bachelor of Business (Marketing)

CRICOS Course Code: 045873A

Develop your ability to communicate and persuade

Are you looking for versatile skills and a broad foundation that will prepare you to enter the workforce as a business professional? Study the Bachelor of Business (Marketing) degree at Charles Sturt University Study Centres in Melbourne and Sydney and take the first step towards a career in marketing. 


3 years


Start dates

  • July 2021
  • November 2021

View key dates

Entry requirements and fees

Find out more about entry requirements and fees for this course.

What is business marketing?

Business marketing involves building efficient marketing strategies and promotions for a business’ products or services. Marketers play a crucial role in the success of a business, using creativity, strategic thinking and a strong communication style to develop campaigns promoting or launch a product or service. They manage customer and stakeholder relationships and maintain the brand's image through their effective presentation and communication skills. 

The main responsibilities of the marketing management function include: market analysis, marketing strategy development, marketing program development and implementation, and new product development and service.

About the course

Our three-year degree will develop your understanding of industry and commerce, such as strategy development, innovation and international marketing. Success in business marketing means you need good communication, presentation and customer relationship management skills in order to attract the interests of potential customers. Our hands-on approach to teaching and learning will help you develop these skills so you are well-prepared to competently present your business to future stakeholders. 

What will you study?

You must successfully complete 24 subjects to graduate with a Bachelor of Business (Marketing). You will study a mix of core and elective subjects:

  • 11 core subjects
  • 3 restricted electives (Group A)
  • 2 restricted electives (Group B)
  • 8 unrestricted electives or electives for Joint Study. 

Choosing your subject

As part of your degree, you must ensure that you complete:

  • no more than 12 Level 1 subjects 
  • a minimum of 5 Level 3 subjects.

Your Course Coordinator can advise you on available courses and prerequisites. We recommend you complete the subject levels in order of difficulty. 

  • Core subjects
    Subject Level Code
    Workplace Learning 1 1 BUS110
    Workplace Learning 2 2 BUS220
    Workplace Learning 3 3 BUS370
    Business Data Analysis 1 QBM120
    Organisations and Management 1 MGT100
    Business Ethics: A Global Perspective 2 MGT211
    Marketing Fundamentals 1 MKT110
    Consumer Behaviour 2 MKT220
    Market Research 2 MKT230
    International Marketing 2 MKT260
    Strategic Marketing Management (Capstone Subject) 3 MKT340

    Note: Not all subjects are offered each session.

  • Restricted electives (set A)
    Choose three electives from the list below.
    Subject Level Code
    Applied Social Media and Digital Marketing 2 MKT211
    Brand Management 2 MKT235
    Market Analysis and Analytics 2 MKT240
    Integrated Marketing Communications 3 MKT310
    Marketing of Services 3 MKT335
    Social and Environmental Marketing 3 MKT303
    Product Innovation Management 3 MKT350

    Note: Not all subjects are offered each session, 

    You may be required to study some of these subjects online. 

  • Restricted electives (set B)
    Choose two electives from the list below.
    Subject Level Code
    Accounting 1 1 ACC100
    Business Economics 1 ECO130
    Communication and Information Management 1 ITC105
    Business Law 1 LAW110
    Applied Entrepreneurial Projects 3 MGT307

    Note: Not all subjects are offered each session, 

  • Unrestricted electives

    You must choose eight unrestricted elective subjects.

    An elective is any undergraduate subject offered by Charles Sturt University. You must meet prerequisites and enrolment restrictions. At least three must be business or business-related subjects.

    Alternatively you can complete electives for Joint Study in another discipline area.

  • Electives for Joint Study

    You can tailor your degree to suit your career aims and direction by adding a Joint Study in one of the following areas:

    • Accounting
    • Finance
    • Human Resource Management
    • Law
    • Management
    • Online Business Technologies.

    A Joint Study is a prescribed set of subjects taken from a different discipline to your main degree. Both disciplines studied will then be included on your degree certificate. You cannot claim for more than one Joint Study. You must ensure that you take the necessary prerequisites or have the required assumed knowledge.


Business and marketing career opportunities

Graduates go on to varied and exciting positions in marketing, from product management and research to digital and sales functions. Depending on the electives you choose to study, you may go into a range of roles after you graduate.

  • Marketing: marketing officer, product/brand management, market research, marketing manager. 
  • Advertising: media buyer, advertising account executive, pay-per-click specialist. 
  • Sales: promoter, sales executive. 
  • Digital: social media and community management, digital marketing manager, digital copywriter. 

Undergraduate entry requirements

Check the English language and academic entry requirements you need to meet in order to be accepted in to your chosen undergraduate course.


Find out the tuition fees and other costs for your chosen undergraduate program at Charles Sturt University Study Centres.

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