Bachelor of Business (with specialisations)

CRICOS Course Code: 103013E

Ensure your future success through business

Do you aspire to study a degree that will give you access to a range of exciting and prosperous career opportunities? Study the Bachelor of Business (with specialisations) at Charles Sturt University Study Centres in Melbourne or Sydney and develop the skills and knowledge you need for a successful career in business. 


3 years


Start dates

  • July 2022

View key dates

Entry requirements and fees

Find out more about entry requirements and fees for this course.

Why study a business degree?

Studying business is a popular choice for university applicants now, mostly due to its versatile nature and preference from employers around the world. Globally, business graduates are some of the most sought-after job candidates. This level of employability, along with the range of diverse information and skills you will learn on the degree, make it a solid choice for ambitious students.

On completion of the Bachelor of Business (with specialisations), you will possess many attributes that will help you succeed in a range of ambitious careers. You will be able to source, evaluate and coherently analyse information to solve problems and provide business solutions, and have developed the core skill of communication in order to collaborate effectively with all types of stakeholders. You will gain experience in good time management, multitasking, logical thinking and professional practice too, and be ready to start your career on the right foot.

About this course

The Bachelor of Business (with specialisations) blends foundational business studies with contemporary theory in the fields of either management, marketing or human resource management and current industry practice. The course, with its specialisations, will provide you with the professional qualification requirements needed for many careers in your chosen field.

The course aims to produce graduates who are knowledgeable, skilled, and highly capable in their fields. After studying the Bachelor of Business (with specialisations), you will have the tools you need to be confident, resilient, self-reliant, and able to address new challenges in today’s ever-changing workplace.

What will you study?

You must successfully complete 24 subjects to graduate, which includes:

  • 11 core subjects
  • 3 restricted electives
  • 8 subject-specific subjects
  • 5 unrestricted electives or electives for Joint Study.

Choosing your specialisation

As part of your degree, you must ensure that you complete:

  • no more than 12 Level 1 subjects.
  • a minimum of 5 Level 3 subjects.

Your Course Coordinator can advise you on available courses and prerequisites. We recommend you complete the subject levels in order of difficulty.

  • Core subjects
    The 11 core subjects you will study are listed below.
    Subject Level Code
    Accounting and Financial Literacy - ACC127
    Contemporary Employability and Learning (and one (1) Restricted Elective from Set A) - BUS114
    Employability and Professional Practice 1* (and one (1) Restricted Elective from Set B) - BUS224
    Employability and Professional Practice 2 * (and one (1) Restricted Elective from Set C) - BUS386
    Business Economics - ECO130
    Human Resource Management - HRM210
    Indigenous Australian Cultures, Histories and Contemporary Realities - IKC101
    Business Law - MGT210
    Organisations and Management - MGT100
    Marketing Fundamentals - MKT110
    Data Analytics for Business - QBM100

    Note: Not all subjects are offered each session.

  • Specialisations

    Below are the lists of specialisation-specific subjects you will study based on your chosen specialisation:

    Management and Leadership

    Subject Level Code
    Organisational Behaviour - MGT210
    Leading Yourself and Teams - MGT245
    Project Management - MGT290
    Applied Entrepreneurial Projects - MGT307
    Operations Management - MGT310
    Managing and Leading Change - MGT320
    Business Strategy (Capstone**) - MGT330
    International Management - MGT340


    Subject Level Code
    Applied Social Media and Digital Marketing - MKT211
    Consumer Behaviour - MKT220
    Market Research - MKT230
    Marketing in Action - MKT241
    Social and Sustainability Marketing - MKT303
    Integrated Marketing Communication - MKT310
    Strategic Marketing Management (Capstone**) - MKT340
    Managing Brands and Product Innovation - MKT390

    **Capstone subject are recommended for completion in the final year of study or towards the end of the degree.

  • Restricted electives

    Depending on which year of your course you are in, you will have the opportunity to choose one restricted elective module from the following sets:

    Set A - first year

    • EMP103 Workplace Communication


    • EMP105 Technology for the Connected Workplace

    Set B - second year

    • EMP100 Building Resilience for the Workplace


    • EMP109 Solving Problems with Critical Thinking

    Set C - third year

    • EMP101 Building Emotional Intelligence


    • EMP104 Design Thinking and Creativity
  • Unrestricted electives

    You can choose five elective subjects. 

    An elective is any undergraduate subject offered by Charles Sturt University, provided you meet the following prerequisites and enrolment restrictions:

    • At least three electives must be business or business-related subjects. 
    • The remaining electives can be any undergraduate subject. 

    Alternatively you can choose electives for Joint Study. 

  • Electives for Joint Study

    A Joint Study is a recommended set of subjects from a discipline other than your chosen specialisation. If you choose to study it, you will then use the name of your Joint Study in conjunction with your chosen specialisation on your degree title, e.g. Bachelor of Business (Management/Marketing).

    If you choose a Joint Study, you'll study five subjects drawn from a select set of options. Some subjects require you to have passed prerequisites before you’re allowed to begin. For other subjects, you'll be allowed to judge for yourself whether you have enough prior knowledge and experience to manage the subject. You won’t be allowed to claim more than one Joint Study.

    The following are the available Joint Studies from within the Faculty of Business, Justice and Behavioural Sciences: 

    IT Management

    Subject Level Code
    Database Management Systems - ITC114
    Systems Analysis - ITC211
    Internet Technologies - ITC212
    Virtualisation Technologies - ITC314

    PLUS one subject from the list below:

    Subject Level Code
    Programming Principles - ITC106
    Computer Systems - ITC161
    Human Computer Interaction - ITC204
    IT Project Management - ITC218

    Management and Leadership

    Subject Level Code
    Leading Yourself and Teams - MGT245
    Business Strategy - MGT330

    PLUS three subjects from the list below:

    Subject Level Code
    Organisational Behaviour - MGT210
    Project Management - MGT290
    Operations Management - MGT310
    Managing and Leading Change - MGT320
    International Management - MGT340


    Subject Level Code
    Consumer Behaviour - MKT220
    Strategic Marketing Management - MKT340

    PLUS three subjects from the list below:

    Subject Level Code
    Applied Social Media and Digital Marketing - MKT211
    Market Research - MKT230
    Marketing in Action - MKT241
    Social and Sustainability Marketing - MKT303
    Social and Sustainability Marketing - MKT310

    Please note, not all subjects are available every session.

Industry recognition

Graduates are eligible for membership of professional organisations such as the Australian Institute of Management.

Business career opportunities

As a graduate, you will be eligible for a wide range of careers in the public and private sectors, from financial services to government and not-for-profit. Depending on your chosen specialisation and the electives you choose to study, you may go into a range of roles after you graduate. Common job roles for Business graduates can include:

  • Management: business owner, retail store manager, sales representative, financial adviser, management trainee.
  • Human Resource Management: HR representative, training and development officer, arbitrator.
  • Information Systems: IT technical support officer, database administrator, cyber security, information system manager.
  • Marketing: marketing officer, product/brand management, market research, marketing manager.
  • Advertising: media buyer, advertising account executive, pay-per-click specialist.
  • Digital: social media and community management, digital marketing manager, digital copywriter.

Undergraduate entry requirements

Check the English language and academic entry requirements you need to meet in order to be accepted in to your chosen undergraduate course.


Find out the tuition fees and other costs for your chosen undergraduate program at Charles Sturt University Study Centres.

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